Jared Barr is Chief Experience Officer at Grow Financial Federal Credit Union in Tampa, where he leads digital, marketing, and the credit union's 26 stores. Since joining in 2017, Grow has grown from $1.8 billion to $4 billion in assets and from 200,000 to 300,000 members. Jared led the largest expansion of digital capabilities in the credit union's history, including digital account opening and instant digital card issuance. His work centers on one idea: members should get digital experiences that match the best fintechs and large banks, paired with the human connection and care a credit union is built to offer.