Credit unions' competition isn't against each other, but the big banks and fintech, and research is showing that millennials and Gen Z are using the competition as their primary financial institution. How can CUs increase their value proposition to the younger population, whose business they will need as boomers begin to transfer their wealth to their descendants? Join us in these interactive conversations as we discuss marketing techniques that work, ideas for improving the member experience, and the unique member acquisition/retention strategies that were successful.